1. The system of marketing planning refers to the complex:
2. Definition of methods for achieving the goals, analysis, planning of marketing activities, there is
3. In order for a new consumer to bring the company a profit comparable to that brought by a regular customer, expenses should increase by ... times
4. The need for spiritual intimacy, influence and attachment are
5. The orientation of the enterprise on the long-term result of marketing work belongs to the basic
6. A study conducted to obtain information about possible intermediaries through which the enterprise will be able to "attend" selected markets,
7. The needs for food, clothing, warmth and safety are
8. The needs for knowledge and self-expression are
9. The cost of environmental protection has come to be regarded as
10. A study that reveals the incentives that guide the buyer in choosing a product is a study
11. To attract a new consumer, the amount spent is larger than necessary to satisfy the already existing buyer, in ... times
12. Marketing, taking into account the existing life style, habits and needs of the consumer, influencing these needs, satisfying them, using various components of the marketing structure, forming a preference for a particular brand, which ensures a steady demand of the consumer, within which the buyer receives the goods through the trading network , is marketing
13. Product development is a factor
14. The founder of marketing as a science is
15. The organized movement of consumers for the expansion and protection of their rights, the increasing impact of the consumer on producers, traders, emerged in the mid-60´s,
16. Mainly American model with the following national peculiarities: close cooperation of private firms and companies with government bodies, sharp competition in the domestic market, participation in the marketing of all employees of the enterprise, the family nature of marketing determines the marketing model
17. Compliance with the technical and social norms of the country for which the enterprise produces goods is
18. From the degree to which the product meets the categories and requirements of consumers, the demand for the goods, the price policy of competitors, the costs of production and circulation, the incomes of the population,
19. The main initial provisions of theory and practice of marketing, aimed at forming the beliefs and views of all participants in the marketing process, is
20. Analyze, plan, implement and monitor the activities designed to establish, strengthen and maintain profitable exchanges with target buyers in order to achieve specific objectives of the organization, such as making a profit, increasing sales, increasing market share, etc. , is (are)
21. The concept of "marketing myopia" introduced
22. Which matrix is ​​one of the tools for building a market strategy?
23. The marketing of individual firms and enterprises, both large and small and medium, addressed directly to each specific buyer, able to integrate its product strategy with the satisfaction of the needs and interests of the individual, is
24. The concept used when the accumulation of goods aggravates the problem of marketing and the enterprise by all available means tries to sell the goods produced is called the concept
25. The most active part of the entire marketing mix is
26. Concentration of marketing efforts on a large share of one or several submarkets provides marketing
27. When the work of all departments of the company is aimed at serving the interests of the client, a system of marketing
28. What is the provision of competitive position of the goods on the market?