Marketing in branches and fields of activity of the 1 (code

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Uploaded: 29.03.2013
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Task 1.
Question 1. What is the control system of production and marketing activities of the company, aimed at obtaining profits through accounting and active influence on market conditions and processes?
1) fundraising;
2) sourcing;
3) marketing;
4) branding;
5) auditory training.
Question 2. When and where originated the term "marketing"?
1) 19 in., Russia;
2) 20 years, United States;
3) 50s, Japan;
4) 50s, the United States;
5) the 80s, Russia.
Question 3. What steps include the evolution of marketing?
1) 2;
2) 3;
3) 4;
4) 5;
5) 6.
Question 4: What is the stage of development of marketing that comes from the fact that consumers are favorable to the product with the best consumer qualities, so the organization must continuously improve his?
1) production concept;
2) product concepts;
3) The concept of sale;
4) The concept of marketing;
5) the concept of social-ethical marketing.
Question 5. What is the stage of development of marketing that comes from to make the desired product available to customers for a wide range of customers, it is necessary to improve the efficiency of production and distribution system:
1) production concept;
2) product concepts;
3) The concept of sale;
4) The concept of marketing;
5) the concept of social-ethical marketing.

Task 2.
Question 1. What is the stage of development of marketing that comes from the fact that the consumer will not buy products company sufficient if it does not take the necessary, sometimes aggressive, their efforts to promote and sell?
1) production concept;
2) product concepts;
3) The concept of sale;
4) The concept of marketing;
5) the concept of social-ethical marketing.
Question 2. What is the stage of marketing development, which suggests that the objectives of the organization depends on how successful it has studied consumer needs and satisfy them fully and efficiently than its competitors?
1) production concept;
2) product concepts;
3) The concept of sale;
4) The concept of marketing;
5) the concept of social-ethical marketing.
Question 3. What is the marketing concept, which is based on the fact that the organization must be recognized by society?
1) production concept;
2) product concepts;
3) The concept of sale;
4) The concept of marketing;
5) the concept of social-ethical marketing.
Question 4: What are you know the objects of market research?
1) external business environment, market;
2) consumers, competitors;
3) external business environment, consumers;
4) market competition;
5) external business environment, market, customers, competitors.
Question 5. What is the treatment of existing secondary information ("research behind the desk")?
1) desk research;
2) field research;
3) external examination;
4) the internal investigation;
5) the business research.

Task 3.
Question 1. What is the collection and processing of primary data specifically for a market analysis?
1) desk research;
2) field research;
3) external examination;
4) the internal investigation;
5) the business research.
Question 2. When marketing concept was introduced in the Japanese economy?
1) in 1955,
2) in 1945;
3) in 1965;
4) in 1935;
5) in 1885.
Question 3. What are the major manufacturers of Russian dynasty came from the midst of the Old Believers?
1) Morozov, Guchkovs;
2) Soldatenkova, Khludovs;
3) Ryabushinskys Rockefellers;
4) Morozov, Guchkovs, Soldatenkova, Khludovs, Ryabushinskys Rockefellers;
5) Morozov, Guchkovs, Soldatenkova, Khludovs, Ryabushinskys.
Question 4: When was corporatized almost all large-scale industry of tsarist Russia?
1) to the beginning of 1914 .;
2) the beginning of 1917 .;
3) the beginning of 1905 .;
4) the beginning of 1900 .;
5) the end 19 c.
Question 5: In what appears historical root

Additional information

ответы на 30 заданий по 5 тестовых вопроса

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