Marketing in industries and occupations - MOS-2

Pay with:
i agree with "Terms for Customers"
Sold: 0
Refunds: 0

Uploaded: 29.03.2013
Content: 240.zip (51,32 kB)
Loyalty discount! If the total amount of your purchases from the seller всё по 100 more than:
50 $the discount is20%
30 $the discount is10%
15 $the discount is5%
If you want to know your discount rate, please provide your email:

Description


Task 1.
Question 1. What is the totality of consumers are equally responsive to the same proposed product and the marketing mix?
1. group;
2. subgroup;
3. segment;
4. sample;
5. Statistics.
Question 2: When and by whom was first put into practice marketing segmentation of the market?
1. In 1886, Karl Marx;
2. In 1917, Vladimir Lenin;
3. In 1956 Kotler;
4. In 1956 Wendell Smith;
5. in 1803 by Adam Smith.
Question 3. What is the segmentation process, in which the markets are divided by region, country, degree of industrialization, and so on?
1. makrosegmentatsiya;
2. microsegmentation;
3. The segmentation of the deep;
4. Segmentation breadth;
5. pre-segmentation.
Question 4: What is the segmentation process, which involves the formation of consumer groups (segments) of a country, a region of more detailed criteria (features)?
1. makrosegmentatsiya;
2. microsegmentation;
3. The segmentation of the deep;
4. Segmentation breadth;
5. pre-segmentation.
Question 5. What is the process of segmentation when segmentation process begins with a broad group of consumers, and then gradually deepen it according to the classification of end consumers of the goods or services?
1. makrosegmentatsiya;
2. microsegmentation;
3. The segmentation of the deep;
4. Segmentation breadth;
5. pre-segmentation.

Task 2.
Question 1. What is the segmentation process that starts with a small group (segments) of consumers, and then expanded in scope, depending on the destination and use of the goods?
1. makrosegmentatsiya;
2. microsegmentation;
3. The segmentation of the deep;
4. Segmentation breadth;
5. pre-segmentation.
Question 2. What is the process of segmentation, which is the initial stage of market research orientriruyuschy to study the maximum possible number of market segments?
1. makrosegmentatsiya;
2. microsegmentation;
3. The segmentation of the deep;
4. Segmentation breadth;
5. pre-segmentation.
Question 3. What is the process of segmentation, which is the final stage of market analysis, and conduct which is regulated by the capabilities of the firm and the conditions of the market environment?
1. microsegmentation;
2. Segmentation depth;
3. The segmentation of the breadth;
4. Pre-segmentation;
5. The final segmentation.
Question 4. What types of marketing strategies can be used to justify action strategy on the market?
1. 2;
2. 3;
3. 4;
4. 5;
5. 6.
Question 5.
What is the technology of determining the position of the product on particular market segments (the position of the product in this case is considered as the perception of a certain group of consumers on the most important characteristics of the product which is or will be located in one of the market segments)?
1. conducting marketing studies;
2. segmentation;
3. positioning;
4. The classification;
5. differentiation.

Task 3.
Question 1. What is the group of indicators for the analysis of the market, which is characterized by the volume of sales by firms competitors used marketing strategies, the possibility of financial support?
1. The structure of the customer;
2. The structure of the industry;
3. competitive environment;
4. The structure of the distribution;
5. The position of the distribution.
Question 2. What is the group of indicators for the analysis of the market, which is characterized by geographical features, remoteness from major residential areas, especially marketing network, load transport?
1. The structure of the customer;
2. The structure of the industry;
3. competitive environment;
4. The structure of the distribution;
5. The position of the distribution.
Question 3. What is the group of indicators for the analysis of the market, which is characterized by the number of customers, types of customers, the dynamics of the number of customers, e

Additional information

answers to 30 tasks on 5 test questions

Feedback

0
No feedback yet.
Period
1 month 3 months 12 months
0 0 0
0 0 0
In order to counter copyright infringement and property rights, we ask you to immediately inform us at support@plati.market the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)