Marketing (questions)

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Uploaded: 12.08.2016
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Management and Law Institute
Option number 2
1. Marketing as a business philosophy.
2. Using the SWOT-analysis of the enterprise to determine the possibilities of its development.
3. Formation of the price strategy of the enterprise.
4. Organizing and conducting market research.
5. The main functions of the corporate identity.
6. Market segmentation, selection of features and segmentation criteria.
7. Customer Relationship Management on the basis of CRM - system.
8. Stages of development of a new product.
9. Social and economic essence of wholesale trade.
10. Packaging as a means of product promotion.
11. The categories of intermediaries, particularly their activity.
12. Methodological approaches to the definition of competitiveness.

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