Marketing research of drinking water consumers

Affiliates: 7,5 $ — how to earn
Pay with:
i agree with "Terms for Customers"
Sold: 0
Refunds: 0

Uploaded: 12.03.2009
Content: waterotchet2.rar (801,27 kB)


Analytical report on the results of a consumer survey Mineral Water (Moscow)
Date Research - March 2006

Report Description:

Report Format / Format Delivery
File MS PowerPoint / electronically

The purpose of the study
-Evaluation Of the Moscow market volume of drinking and mineral water
-Evaluation Awareness and consumption of brands Mineral Water
-Evaluation Level of knowledge of advertising brands Mineral Water
-Identify The main characteristics of the purchase and consumption of drinking water and mineral water

The content of the questionnaire
-Otbor Respondents (quotas by sex / age; the purchase / consumption of drinking / mineral water for the last month)
-Evaluation Of spontaneous and prompted knowledge marks Mineral Water
-Evaluation Of spontaneous and prompted iznaniya advertising brands Mineral Water
-Consumption Brands of drinking and mineral water (for the three months, more often the latter)
-Namereniya Consumption / consumption of non-marks of drinking and mineral water in the future
-Imidzh Major brands of drinking mineral water
-characteristics Purchase / consumption brands
- Frequency of purchase
- Preferred pack size (usually, more often)
- Place of purchase (usually more often)
- The place of consumption (typically, most often)
-Social-Demographic characteristics of consumers

Research Method
Consumer survey.

400 respondents

Geographical research


No feedback yet.
1 month 3 months 12 months
0 0 0
0 0 0
In order to counter copyright infringement and property rights, we ask you to immediately inform us at the fact of such violations and to provide us with reliable information confirming your copyrights or rights of ownership. Email must contain your contact information (name, phone number, etc.)