Marketing research of drinking water consumers

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Uploaded: 12.03.2009
Content: waterotchet2.rar (801,27 kB)

Description

Analytical report on the results of a consumer survey Mineral Water (Moscow)
Date Research - March 2006

Report Description:
_________________________________

Report Format / Format Delivery
File MS PowerPoint / electronically

The purpose of the study
-Evaluation Of the Moscow market volume of drinking and mineral water
-Evaluation Awareness and consumption of brands Mineral Water
-Evaluation Level of knowledge of advertising brands Mineral Water
-Identify The main characteristics of the purchase and consumption of drinking water and mineral water

The content of the questionnaire
-Otbor Respondents (quotas by sex / age; the purchase / consumption of drinking / mineral water for the last month)
-Evaluation Of spontaneous and prompted knowledge marks Mineral Water
-Evaluation Of spontaneous and prompted iznaniya advertising brands Mineral Water
-Consumption Brands of drinking and mineral water (for the three months, more often the latter)
-Namereniya Consumption / consumption of non-marks of drinking and mineral water in the future
-Imidzh Major brands of drinking mineral water
-characteristics Purchase / consumption brands
- Frequency of purchase
- Preferred pack size (usually, more often)
- Place of purchase (usually more often)
- The place of consumption (typically, most often)
-Social-Demographic characteristics of consumers

Research Method
Consumer survey.

Sample
400 respondents

Geographical research
Moscow

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