Marketing services. Desk book

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Uploaded: 08.04.2013
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Marketing services. Desk book

Book is devoted to marketing management in organizations working in the field services in Russia. In her current level of the issues of a strategic approach to the definition of marketing objectives, the choice of basic marketing strategies and organizational and methodological tools to be successful in the current market conditions.
The author examines marketing management, taking into account the features of the services, the formation of their perception of value target customers and building long-term relationships. The book is intended managers of organizations, managers and leading specialists of marketing services, as well as all those interested in the problems of marketing management and practical aspects of the application of its tools.

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By purchasing this product, you get the book Anna Razumovskaya "Marketing services. Handbook of Russian marketing practices" in the format of an electronic format FB2
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