Text control work on discipline "Marketing", the number of questions - 50.
Question 1. What principles modern ideology of marketing management?
execution of the main objectives of the company;
focus on the producer;
Minimum system device management and production company to market requirements;
impact on the market using all available means to reduce demand;
all of the above.
Question 1. What is the responsibility of the marketer?
make payments to the state budget, to form and maintain market ;;
pay salaries, build and maintain the market to make payments to the state budget;
expect business plan, facilitate sales and increase its efficiency, to pay wages;
determine how to use the demand, we can make a profit, build and maintain the market to facilitate sales and increase its effectiveness;
determine how to use the demand, we can make a profit; facilitate sales and increase its effectiveness.
Question 3. What applies to components of the production, from a marketing standpoint?
quality, packaging, availability of raw materials, transportation;
timely repair, outlook, problems of labor;
availability of electricity, fuel, raw materials, packaging;
prognosis, quality, packaging, availability of raw materials, labor problems;
availability of raw materials and personnel.
Question 4. What is a "product development"?
This way the company with existing products to new target markets by opening new channels of distribution of goods;
to provide a new or improved product on the existing market to better meet their needs;
penetration in existing markets with existing products by changing the other three components of the marketing mix;
offer a new product for the company in a new market, which is the most difficult task of all the above;
all of the above.
Question 5. How is divided the market, in terms of marketing?
the consumer market, the investment market, the labor market;
the labor market, the consumer market;
Market retail (wholesale) trade, the consumer market;
the investment market, the commercial market;
Market retail (wholesale) trade, consumer and labor markets.
Question 1: Which of the options is part of the marketing?
people, animals, products;
products, people, price, promotion, place;
products, production, promotion and price;
people, production, goods;
raw materials, finance, people.
Question 2. What is the purpose of goods?
an overview of the product as a means of meeting a potential buyer;
specific technical and economic characteristics of the goods;
crafted version of the idea, which expresses basically meet the need;
a means of meeting the specific needs of the target market;
availability of raw materials, production capacity, product adaptability, the uniqueness of the product.
Question 3. Release of the type of goods, depending on the position in the market must be stopped?
Question 4: What is the right owner of the trademark?
distribute items of this brand in the market;
to profit from the sale of this product;
have this product and make a profit;
be responsible for the quality of the goods, make profits and have the goods;
have the goods, but not accept responsibility for its quality.
Question 5. What are the methods of establishing the price?
based on the availability of goods in the warehouse, on the basis of sales;
on the basis of production, based on the distribution of goods;
based on the location and storage of goods;
based on wholesale prices, on the basis of movement of commodity weight;
based on costs, on the basis of demand.
Question 1: What type of advertising is advertising hooked