Marketing - test

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Uploaded: 09.04.2011
Content: 10409213405947.doc (118 kB)

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Verification work on discipline "Marketing"

Question 1. What are the basic concepts of marketing.
Question 2. What is "the process of marketing management"?
Question 3. What is meant by market segmentation?
Question 4. Please provide a typology of consumers.
Question 5. What is product in marketing? Give the classification of goods?
Question 6. What is "product life cycle"?
Question 7. Describe the types of market competition.
Question 8. What is "public relations" and what are its objectives?
Question 9. Describe the elements and the specifics of the marketing communication process.
Question 10. List and describe basic methods of constructing a marketing service firm.
The list of references.

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2014

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