Marketing Tests

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Uploaded: 26.04.2013
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Description

Collection of tasks for the discipline "Marketing"

Task 1
Question 1. What principles modern ideology of marketing management?
1) execution of the main objectives of the company;
2) focus on the producer;
3) the minimum device management and production company to market requirements;
4) impact on the market using all available means to reduce demand;
5) all of the above.
Question 2. What is the responsibility of the marketer?
1) make payments to the state budget, to form and maintain market ;;
2) to pay salaries, build and maintain the market, to make payments to the state budget;
3) calculate the business plan, facilitate sales and increase its efficiency, to pay wages;
4) determine how using a demand, you can make a profit, build and maintain the market to facilitate sales and increase its effectiveness;
5) determine how using a demand, you can make a profit; facilitate sales and increase its effective-ness.
Question 3. What applies to components of the production, from a marketing standpoint?
1) quality, packaging, availability of raw materials, transportation;
2) timely repair, outlook, problems of labor;
3) the availability of electricity, fuel, raw materials, packaging;
4) Forecast, quality, packaging, availability of raw materials, labor problems;
5) the availability of raw materials and personnel.
Question 4. What is a "product development"?
1) is the output of firms with su¬schestvuyuschim goods on new target markets by opening new channels of distribution of goods;
2) to provide a new or improved product on the existing market to better satisfy their needs, of;
3) penetration of the existing market with susche¬stvuyuschim item by changing the remaining three components komp¬leksa marketing;
4) to provide a new product for the company in a new market, which is the most difficult task of all rassmot¬rennyh;
5) all of the above.
Question 5. How is divided the market, in terms of marketing?
1) the consumer market, the investment market, the labor market;
2) the labor market, the consumer market;
3) the retail market (wholesale) trade, the consumer market;
4) the investment market, the commercial market;
5) the retail market (wholesale) trade, consumer and labor markets.
Task 2
Question 1: Which of the options is part of the marketing?
1) people, animals, products;
2) goods, people, price, promotion, place;
3) goods, production, promotion and price;
4) People who manufacture goods;
5) raw materials, finance, people.
Question 2. What is the purpose of goods?
1) an overview of the product as a means of meeting a potential buyer;
2) specific technical and economic characteristics of the goods;
3) explore the options for the idea, which expresses the basic udo¬vletvoryaemuyu need;
4) means of meeting the needs of the target market kon¬kretnyh;
5) the availability of raw materials, production capacity, product adaptability, the uniqueness of the product.
Question 3. Release of the type of goods, depending on the position in the market must be stopped?
1) "cash cows";
2) "rising stars";
3) "Deadwood";
4) "dog";
5) "cat".
Question 4: What is the right owner of the trademark?
1) to distribute the goods of the trade mark on the market;
2) to make a profit from the sale of this product;
3)

Additional information

Task 4
Question 1. What is the final link in trade in goods movement?
1) wholesale;
2) external;
3) retail;
4) consumer;
5) inside.
Question 2. What does not belong to an uncontrolled parameters?
1) the parameters of the technological environment;
2) the parameters of the production plan;
3) The parameters of the competitive environment of the company;
4) The parameters of the general economic environment;
5) the parameters of the legislative environment.
Question 3. Which distribution channel are self-service stores?
1) hypermarkets;
2) Wholesalers;
3) supermarkets;
4) regional chain;
5) The total trade.
Question 4: What relates to the benefits of market segmentation?
1) a better understanding of customers and competitors;
2) better customer satisfaction;
3) products and services to more precisely "tuned" to po¬trebnosti market;
4) a more efficient allocation of resources;
5) all of the above.
Question 5. What is the differentiated marketing?
1) several segmen¬tov treated as two trading market;
2) ne¬skolkih selected segment offers appropriate marketing mix;
3) as a target market company selects one of its segments vy¬delennyh;
4) selects one main market, while the rest are secondary;
5) several segmen¬tov treated as a single target market and offer him a single complex.
Task 5
Question 1: What are the disadvantages of secondary information?
1) many of its species are inexpensive;
2) it may not be suitable for research due to its incomplete;
3) usually going fast;
4) there are often multiple sources, allowing you to compare the data;
5) all of the above.
Question 2. What does Subsystem market research?
1) formi¬ruet database on the state of the environment of the company, the market and its infrastructure;
2) rukovo¬ditelyam facilitates the development and adoption of intelligent solutions for strategic planning of the company;
3) formi¬ruet databank on the characterization and emkos¬ti market;
4) to report data on orders, sales;
5) po¬zvolyaet ekono¬miko based on various mathematical methods to determine the assessment of the firms in the market.

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