Маркетинг услуг

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Uploaded: 17.01.2013
Content: kurs12.zip (36,6 kB)
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Description

Discipline: Marketing
R & D: Marketing services

INTRODUCTION
1. SERVICES: ESSENCE, DEFINITION, CLASSIFICATION
1.1 The concept and nature of services
1.2 Classification and main characteristics of the services
2. MARKETING SERVICES origin, evolution, FEATURES
2.1 The emergence of marketing services
2.2 Features of marketing services
2.3 The contents of the components of the marketing of services
3. Marketing in Transportation Services
3.1 Specificity of transport services
3.2 The use of marketing while optimizing traffic
CONCLUSION
REFERENCES

Introduction
Services is one of the most promising and fastest growing sectors of the economy. Today there are almost no companies that are to some extent would have no services or, at least, would not come into contact with them.

In the conditions of developing market relations are a significant part of the intermediary organizations serving buyers and suppliers. Under these conditions, it is widely used progressive methods of service providers and consumers, expanding the scope of services, improving the quality of service.

Providing a range of services in the course of the commission of sale involves bringing purchased goods to customers. And the more that will be given at the various services, the higher the use value of the goods. This is aimed at modification of commodity supply, without which modern trade can not function successfully in a competitive market.

All of this will lead to successful development of various services. Trade and intermediary organizations providing services to consumers, expanding their activities, directing efforts to intensify and diversity of product offering, the intensification of the use of goods and cost savings participants of market relations.

Year: 2011
Volume: 33 p.

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