Marketing Workshop

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Uploaded: 05.08.2014
Content: 40805075016380.doc (103,5 kB)

Description

Test book on the subject "Marketing"

Task 1
Question 1. What principles modern ideology of marketing management?
1) execution of the main objectives of the company;
2) focus on the producer;
3) the minimum device management and production company to market requirements;
4) impact on the market using all available means to reduce demand;
5) all of the above.
Question 2. What is the responsibility of the marketer?
1) make payments to the state budget, to form and maintain market;
2) to pay salaries, build and maintain the market, to make payments to the state budget;
3) calculate the business plan to facilitate sales and increase its efficiency, to pay wages;
4) to determine how to use demand, can make a profit, build and maintain the market to facilitate sales and increase its effectiveness;
5) to determine how to use demand, can make a profit; facilitate sales and increase its effectiveness.
Question 3. What applies to components of the production, from a marketing standpoint?
1) quality, packaging, availability of raw materials, transportation;
2) timely repair, outlook, problems of labor;
3) the availability of power, fuel, raw materials, packaging;
4) Forecast, quality, packaging, availability of raw materials, labor problems;
5) the availability of raw materials and personnel.
Question 4. What is a "product development"?
1) is the output of firms with su¬schestvuyuschim goods on new target markets by opening new channels of distribution of goods;
2) to provide a new or improved product on the existing market to better meet their needs;
3) penetration of the existing market with susche¬stvuyuschim item by changing the remaining three components komp¬leksa marketing;
4) to provide a new product for the company in a new market, which is the most difficult task of all rassmot¬rennyh;
5) all of the above.
Question 5. How is divided the market, in terms of marketing?
1) the consumer market, the investment market, the labor market;
2) the labor market, the consumer market;
3) the retail market (wholesale) trade, the consumer market;
4) the investment market, the commercial market;
5) the retail market (wholesale) trade, consumer and labor markets.
Task 2
Question 1: Which of the options is part of the marketing?
1) people, animals, products;
2) goods, people, price, promotion, place;
3) goods, production, promotion and price;
4) People who manufacture goods;
5) raw materials, finance, people.
Question 2. What is the purpose of goods?

1) an overview of the product as a means of meeting a potential buyer;
2) specific technical and economic characteristics of the goods;
3) explore the options for the idea, which expresses the basic udo¬vletvoryaemuyu need;
4) means of meeting the needs of the target market kon¬kretnyh;
5) the availability of raw materials, production capacity, product adaptability, the uniqueness of the product.

Question 3. Release of the type of goods, depending on the position in the market must be stopped?

1) "cash cows";
2) "rising stars";
3) "Deadwood";
4) "dog";
5) "cat".

Question 4: What is the right owner of the trademark?

1) to distribute the goods of the trade mark on the market;
2) to make a profit from the sale of this product;
3) placed in the product and make a profit;
4) be responsible for the quality of the goods, make profits and have the goods;
5) Have a product, but not accept responsibility for its quality.

Question 5. What are the methods of establishing the price?

1) based on the availability of goods in the warehouse, on the basis of sales;
2) on the basis of production, based on the distribution of goods;
3) based on the location and storage of goods;
4) based on wholesale prices, on the basis of the movement quantity of commodi

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