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Marketing Warfare - Al Ries, Jack Trout
Sold: 2
last one 19.05.2016
Refunds: 0
Uploaded: 07.09.2005
Content: rayis_marketingoviye_voyiniy.rtf.zip 120,58 kB
Refunds: 0
Uploaded: 07.09.2005
Content: rayis_marketingoviye_voyiniy.rtf.zip 120,58 kB
Product description
Foreword
The first book about the marketing wars was written at a time when competition is going through its Middle Ages. Ten years ago, it did not exist the concept of "global competition". All the technology that we now take for granted, were then only a reflection of the ideas in the minds of engineers from Silicon Valley. Global commerce remained the lot of few multinationals.
Everything changed. Compared to the modern market that was before, it seems innocent tea party. In every corner of the globe are preparing or war. Everyone hunts for everyone. Everywhere.
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