Medical Business

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Uploaded: 09.01.2013
Content: 30109200022830.zip (1748,48 kB)

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Comprehensively considered the essence of entrepreneurial activity in the health sector. It describes the types and legal forms of modern medical business. Some aspects of trade in goods of medical purpose. Separate chapters are devoted to personnel policy, business planning and protection of trade secrets.

Much attention is paid to problems of branding, distribution, enterprise culture and unfair competition in the medical business.

For medical students and faculties, students of postgraduate education, managers and entrepreneurs.

The book is presented in doc-file (all 246 pages)

Additional information

TABLE OF CONTENTS

Chapter 1. Genesis and development of medical business
1.1. At the root of the medical business
1.2. Commercial and non-profit medicine: problems of coexistence
1.3. Socio-economic conditions for the development of medical business in modern conditions
1.4. The identity of the organizer of medical business. Entrepreneurial thinking

Chapter 2. Types of medical business
2.1. The health care industry and medical business
2.2. Therapeutic and diagnostic business
2.3. Insurance Medicine
2.4. Pharmacological business
2.5. Pharmacy Business
2.6. Sanatorium business and other types of entrepreneurial activity in the health sector

Chapter 3. ORGANIZITSIONNO LEGAL FORMS medical business
3.1. Getting into the business. The state registration of entrepreneurs
3.2. Private practitioners and individual entrepreneurs
3.3. Sole proprietorship
3.4. Partnerships
[...]

Chapter 4. MANAGEMENT medical business
4.1. Businessman in the medical business: a doctor or a manager?
4.2. Effective management of the medical business
4.3. The use of marketing tools in the medical business
4.4. Pricing for medical goods and services

Chapter 5. TRADEMARKS AND THEIR USE IN MEDICAL BUSINESS
5.1. Trademarks as a tool manufacturer and product individualization
5.2. Naming in the medical business
5.3. The meaning and function of trade marks
5.4. Legal protection of trademarks in the medical business

Chapter 6. DISTRIBUTION medical products. FEATURES trade of medical goods
6.1. Distribution in the medical industry
6.2. Competitiveness of trading business. The choice of location of commercial enterprise
6.3. Merchandising in trade of medicines and medical goods
6.4. Sales staff in the pharmacy business: basic and special requirements

Chapter 7. Business and corporate culture in the medical business
7.1. The entrepreneurial culture as a phenomenon. Customs and traditions in the business. Social partnership
7.2. The mission of the medical business
7.3. Corporate culture. Code of Conduct
7.4. Elements of corporate culture and the practice of their use in the medical business

Chapter 8. HUMAN RESOURCES AND PERSONNEL MANAGEMENT
8.1. Basic requirements for personnel. Search and selection
8.2. Securing and retaining staff. Motivating employees
[...]

Chapter 9. SUPPORT MEDICAL BUSINESS ONLINE RESOURCES
9.1. E-commerce market. Using the organizers of the medical business of the Internet
9.2. Find commercial information, customers and partners. Sites of medical organizations and private practitioners
[...]

Chapter 10. BUSINESS PLANNING IN HEALTHCARE
10.1. Requirements and entrepreneurial ideas
10.2. Business Plan and its functions
10.3. The content and order of business plan development

Chapter 11. CONFIDENTIAL AND MEASURES FOR THE PROTECTION OF ITS
11.1. The role and importance of trade secrets in the medical business. The channels of leakage of confidential information
11.2. Maintenance mode commercial secrets in medical companies. Allocation of sectors sensitive information
[...]

Chapter 12. BUSINESS shadow and unfair competition in the medical business
12.1. Shadow business in health care
12.2. Causes of shady business in Healthcare
12.3. Damage to shadow health care business

Chapter 13 business associations in the medical business
13.1. The trade union organizations. The trade unions of employees and employers
13.2. Unions and Association of the medical business: objectives, functions, practices
[...]

Chapter 14 Sale, reorganization and termination of the medical business
14.1. Sale of ready medical business
14.2. Improving profitability of healthcare companies by assignment of rights and business reorganization
14.3. Cessation of business and bankruptcy of medical organizations

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