Methods of promotion of banking products and services

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Uploaded: 05.08.2013
Content: 30805160329810.zip (19,17 kB)

Description

Option 30
Contents:
1. Advertising and its role in marketing strategy ................................. ..3
2. The role of the bank in promoting banking products ............... 9
3. The objectives and methods of implementation of the advertising company ........................... 13
List of used literature ................................................... 18

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