Organization of enterprise production electrodes DIPLOM

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Uploaded: 24.05.2012
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TABLE OF CONTENTS

Введение…………………………………………..…………………………….….8

1 Preliminary Business - planning ............................... ............ .10


1.1 Summary ..................................................................... .. ... 10

1.2 Market Analysis ......... ... ................................................ .... ... 15

1.3 Production plan ............................................. .. ... ... 16

1.4 Organizational plan ............................................. .. ... .... 23

1.5 Financial summary ....................................... ................... ... .26

2 Preliminary market research ......... ... .................. .. ... .27

2.1 Study of competitors ............................................. .. ...... ..28

2.2 Market research .......................................... .. ......... .33

2.3 Research firm market structure ................... ...... 35

2.4 Analysis of environmental factors ............ .. .................. .. ...... 37

2.5 The study of consumer and market segmentation ........................ 40

2.6 The choice of marketing strategies ................................. .. ...... .. ... 45

2.7 SWOT - analysis of a company ....................................... .. ... .48

3 Strategic Planning and Innovation ........................... .. ... ... 51

3.1 Definition of the mission of the enterprise ...................... ............... ..51

3.2 Determination of the strategic goals of the organization .................. ... 52

3.3 The choice of strategy operation .............................. .. ... .53

3.4 The choice of strategy development ................................................ 54

3.5 The choice of innovation strategy ....................................... .55

3.6 Selecting Competitiveness Strategy ........................... ... 56

4 Technical and organizational preparation of production. ... ... ............... .81

4.1 Development of a trade policy of the company ............... .................. 81

4.2 Evaluation and forecasting of competitive products ... .. ... .83

4.3 The development of product design .......................................... 102

4.4 Organization of technological preparation of production ......... .... 108

5 Production structure ...................... ... .. ...................... ......... 111

5.1 Planning of the company ......................... ...... 111

5.2 The engineering part of the project ........................................... ...... .115

5.3 Production management ........................................ ......... 120

5.4 Quality management ................................................. ...... 127

5.5 Production logistics ........................................ .... ... 133

5.6 The organization of service production ......................... ...... 134

5.7 Human Resource Management at the company ...... ... ........................ 137

etc.

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