Planning of advertising and marketing (Coursework)

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Uploaded: 24.12.2007
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Description

Topic: "Planning of advertising and marketing."
Introduction. Section 1. Planning of advertising and marketing at the company.
1.1. Sales Planning.
1.1.1. Sales and its role in the enterprise in a market economy.
1.1.2. The strategic direction of marketing activities of commercial enterprises.
1.1.3. Planning sales, product prices. Stages of development of the sales plan.
1.2. Planning of advertising.
1.2.1. Identification of the target market. Defining advertising goals.
1.2.2. Budgeting advertising.
1.2.3. The development of advertising appeal. Selecting media advertising.
1.2.4. Scheduling release advertising. Evaluating the effectiveness of advertising.
Findings
Section 2. Feasibility obґruntuvannya business enterprises
machine building.
2.2. Calculation of key indicators.
2.2.1. Plan of production and logistics.
2.2.2. Labor and wages.
2.2.3. Complex costs.
2.2.4. Cost and profit.
Conclusions.
References.

Additional information

s discipline - business planning (Course)
42c.
Ukrainian language

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