PR firm: the technology and efficiency

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Uploaded: 02.05.2008
Content: pr_firmy.rar (1132,08 kB)

Description

The book contains a systematic review of PR firms (organizations, institutions) - objectives, techniques of this activity, the possibility to analyze its effectiveness. It can be used for self-acquaintance with the PR, and to teach relevant courses and subjects related to management and entrepreneurship. Designed for students, teachers, professionals and all those interested in PR.

Additional information

GL Tulchinsky, pdf-format, 304 pages.

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