PR-messages in the media (the media), course work (2006)

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Introduction 3
1. Theoretical basis of evaluating the effectiveness of the impact of PR-5 posts
1.1. The emergence and development of the concept of «PR» 5
1.2. Goals, objectives and functions of methods of influence and manipulative technologies in PR 10
2. The application and evaluation of the effectiveness of political communications and PR-PR-campaigns in the media 17
2.1. Features of the modern information environment 17
2.2. Technique myths and its application in the media 18
2.3. The use of mass media for manipulation 22
Conclusion 32
References 34

Additional information

References

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