PROPOSAL TO CONDUCT STUDIES Attestation

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Uploaded: 13.12.2013
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PROPOSAL TO CONDUCT STUDIES Attestation

Listener: c. MBA Start №

1.Tema research: "Development of terminal systems in the software market of Russia" on the example of the company

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PROPOSAL TO CONDUCT STUDIES Attestation

Listener: c. MBA Start №

1.Tema research: "Development of terminal systems in the software market of Russia" on the example of the company

2.Organizatsionny context

The object of study - the company LLC "********" the company further. Location - Moscow. The number of members - 65 people.

3.Obzor literature

4.Tsel (goals) study

The aim of the study is to develop a strategy to increase sales of software on the market of software for self-service terminals in Russia.

5.Zadachi study

The main tasks:

1.Issledovat theoretical issues in the field of marketing and sales strategies.

2.Vypolnit analysis of the market for software sales terminals in Russia and the competitive environment of the company "******".

3. Perform quantitative and qualitative analysis of the achieved sales figures in the company for 2010-2011.

4.Lokalizovat study of current problems in the implementation of the developed software.

5.Vyrabotat strategy to expand the presence of the company "*******" in the software market for terminals in Russia, which implies an increase in sales volume performance in the medium term (2013-2014.).

6.Kontseptualnye theoretical models applicable to this topic

?Kontseptualnaya model "five competitive forces" M. Porter

?Matritsa BCG

?PEST - Matrix

?SWOT - Matrix

7.Rabochie hypothesis

8.Metodologiya

There are four types of research: studies, descriptive, analytical and forecasting - in this work is supposed to use all four types.

9. Note the restrictions ethical considerations.

10.Plan graphic research

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