Психология рекламы

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Uploaded: 06.08.2013
Content: 30806223833127.zip (322,31 kB)

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Psychology of Advertising

.3 Introduction ...........................................................................
1. Advertising in terms of social psychology
1.1 Functions and importance of advertising in modern society ............ .5
1.2 History of social psychology as a science ............... .7
1.3 Mass communication as a way to control society ... ... 10
1.4 Features of advertising communications .............................. ... 17
2 Study the psychology of advertising ....................................... .20
Conclusion ........................................................................ 37
References ....................................... ..39
Applications ..................................................................... ... 40

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