Psychology of Advertising

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Uploaded: 23.04.2009
Content: 90423151921647.exe (663,5 kB)

Description

We all know that advertising in the modern world has become a powerful and inspiring
zombiruet tool. The consumer advertising to a greater or lesser extent,
it lends itself to a hypnotic effect. But as soon as we are faced with the task of
advertise a specific product, the entire hypnotism reason immediately ceases
work. Moreover - if you create advertising psychological techniques used
are mindlessly and randomly, it becomes virtually anti-advertising, purchasing
ugly and grotesque features.
How to draw the logic of advertising communication in their favor? This can be
learn ...
The book will be of interest not only to psychologists, many advertisers (designers,
copywriters, managers) and all those who wish to enrich their creative process
knowledge of applied psychology.

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