RFEI consumer behavior 50 vopr

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Uploaded: 13.03.2013
Content: 30313061017930.rar (18,19 kB)
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Description

Final exam RFEI "Consumer Behavior" 50 questions.
ISSUES:
 
1. Which of the following cases, the buyer of the goods will be a consumer?
a) My wife buys a razor to her husband.
b) A person buys a painting as a gift to a friend.
c) A man has never engaged in cleaning
home, buys for his wife washing
powder.
d) Going to visit a friend, a woman
buys tea waffle cake.

2. What is consumer behavior?
a) This is a set of actions taken
people with the purchase and consumption of goods
(Services).
b) This action prior to the process
purchases.
c) This is a special form of psychology, characteristic
people often make purchases.
d) None of the options is not true.

3. What are the patterns in consumer behavior
can be identified at the acquisition stage?
a) Places to shop -
specialty shops, shopping
centers, the Internet and so forth.
b) Method of payment - cash, bank card,
credit.
c) The objectives of the purchase - private or joint
use, gift, etc.
d) All of the above.

4. In what areas need to set the trading floor
camcorder to a manufacturer could
analyze consumer behavior?
a) The entire perimeter of the trading floor.
b) In the most populous departments - bakery
and dairy.
c) Some banks.
g) In the department with the group of similar goods to
which applies the manufacturer.

5. Why is monitoring of the consumer in the home
conditions rarely used other methods
observation?
a) Because the financial cost of the
method is several times larger.
b) Because this method gives a worst
results.
c) Because consumers do not like to let
strangers in their homes.
g) For home surveillance requires a complex and thorough analysis.

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