RFEI final exam STRATEGIC MARKETING 50

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Description

Final exam RFEI Strategic Marketing 50 questions.
Questions:

1. Where the marketing battles take place?
a) in the sales area;
b) on television;
c) in the minds of people.

2. What can not be attributed to the scheme squeezing maksi¬
mal use of existing ideas?
a) Association;
b) crushing;
c) change places.

3. What is not included in a strategic square?
a) an offensive war;
b) flanking the war;
c) international warrior.

4. Which companies must adhere
defensive strategy?
a) major leaders;
b) with respect to small companies;
in) №2 i№3 strong companies.

5. Which companies must adhere nastu¬
translational strategies?
a) major leaders;
b) with respect to small companies;
in) №2 i№3 strong companies.

6. Which companies must adhere to par¬
tizanskih warrior?
a) major leaders;
b) with respect to small companies;
in) №2 i№3 strong companies.

7. refers to the principles of defensive
Strategy?
a) The important thing to take into account - it is the power of a leading position;
b) the strong competition moves should always be blocked;
c) tactical surprise should be an important element of the plan.

8. What applies to the principles of offensive strategy?
a) carry out the attack on as narrow front;
b) be prepared to roll their positions at any time;
c) is a game only for the leader.

9. refers to the principles of the flank of the war?
a) be prepared to roll their positions at any time;
b) find a weak spot in the power of the leader and attack;
c) the pursuit of the enemy is as important as the attack itself.

10. refers to the principles of guerrilla warriors?
a) find a small enough market segment,
that you would be able to defend;
b) find a weak spot in the power of the leader and attack;
c) the best guerrilla strategy - it´s courage
attack itself.

11. The process of dividing the market into parts of a certain
grounds - is:
a) positioning;
b) segmentation;
c) specialization.

12. At what levels is performed segmentation?
a) makrosegmentatsiya and microsegmentation;
b) primary and secondary division;
c) the segmentation is carried out on the same level.

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