RFEI It.ekzamen Consumer Behavior 50 questions

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RFEI It.ekzamen Consumer Behavior 50 questions

Final exam RFEI "Consumer Behavior" 50 questions.
1. Which of the following cases, the buyer becomes its consumer goods?
2. What is the behavior of consumers?
3. What patterns in consumer behavior can be detected at the stage of the acquisition?
4. In some places the trading floor to install the camera to a manufacturer can analyze the behavior of consumers?
5. Why monitor the consumer at home rarely used other methods of observation?
6.Preimuschestvom of Internet surveys is:
7.K what kind of research include the use of alternate retailer several design options trading floor, price tags or musical accompaniment?
8.Protsess purchase - is:
9.K what kind of purchase include the following features: "The buyer knows exactly what he wants, and buys that product which meets his wishes?"
10. What purchases often involve a comprehensive solution of the problem?
11. In any case, the purchase can be considered unplanned?
12. As of the following sources of information are nekontroliruemymprodavtsom?
13.What is an internal search for information about the product?
14. As affects customer satisfaction commodity searching for information on similar products in the future?
15.Dlya what stage of the process of enterprise purchasing decisions characterized by the following description: "Consumers relate what they know about the various products and brands that they consider most important to them, and gradually
narrow the range of alternatives before finally decide to buy one of them? "
16. What of the above applies to in-store factors influencing the process
17.Chto is cognitive dissonance?
18.Chem explained by increased interest in marketing to class differences between people?
19.Kak be characterized motives of a social nature?
20. As called the technique used in the retail trade, when first proposed the most expensive item?
21. What is the best distance for negotiations with the seller and two buyers?
22.Kakaya of the proposed refers to the personal characteristics of the distance?
23. What happens if the dealer will conduct a presentation of the goods, while the buyer is in a closed position?
24. What type of visual contact is optimal for confidential conversation?
25.Kakaya posture buyer indicates its maximum availability to the perception of new information?

Additional information

26. What is the essence of receiving "red herring"?
27.Kakoy of the questions is closed?
28. In what advantage of multiple-choice questions in front of others?
29.Chem explains reception performance "repetition of the phrase"?
30.Vyberite true statement.
31. As of the questions is open?
32.Kakoy reception writing thank-you note allows you to fix the effect of the sale?
33.Kakimi words, the seller has to act on the client for which the main motive of buying a sofa is comfort?
34. As marketing methods should be encouraged to resolve buyers whose main motive is the practicality of buying?
35.Dlya motive of the acquisition of goods, the following convincing words "love", "care of the family", "joy of communion"?
Does the seller receives 36.Pravilno, kogdaupotreblyaet word "inexpensive" and "air" in respect of goods intended to raise the status of the buyer?
37.Kakoy of the questions is the alternative?
38.Pochemu during important presentations set apart the most important quality of the goods in the end?
39.Chto is HPR?
40.Chto a "hook" and what is its role in the presentation of the goods?
41.Kak should arrive seller if the goods, the presentation of which he holds, there are several aspects of the benefits one property?
42. What should the seller, if the buyer asks him to compare the two products?
43.Na what point of sale should offer an additional product?
44.Kakuyu idea of \u200b\u200binvesting in the dealer level "Power" during the proposed additional item?
45.Chto dealer should do if it wants to offer customers additional goods, weakly bound or not bound sosnovnym?
46.V overcoming objections from the seller and the buyer has arisen following dialogue: Buyer: You know, I just started poiski.Mne need a little more like and posmotret.Prodavets: You're right, better to walk around and look. If you do not find anything better to come -Be glad to see you. I am enrolled in this situation seller?
47.Kakoe of the following statements buyer indicates its willingness to purchase goods?
48.K any reception completion of the sale include the following statement by the seller: "You will issue a check or cash?"
49.K any reception completion of the sale include the following statement by the seller: "You know, one of our constant client bought the statue as a gift to his sister. That was just crazy about the design and put it on the most prominent place "?
50. During the presentation of the seller to the buyer asked the question, and without waiting for an answer, he continued to talk. Is he done?


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