RFEI State. Interdisciplinary exam Marketing Issues 100.

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Uploaded: 27.12.2011
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1. What is true to the principles of defensive strategy?
a) focus on the strong positions of leadership;
b) a reflection of the strong steps of competitors;
c) the use of tactical surprise as an important element of the plan.
2. Can the supermarkets as a typical warehouse?
a) yes, because supermarkets, as well as stocks, have two storage areas: bulk storage area are outbuildings to the rear of the building, the role played by the order of acquisition zone shopping hall with shelves;
b) No, because unlike supermarkets warehouses want customers selected products quickly;
c) No, because the supermarkets and stores have different goals.
3. What is NOT a segmentation strategy?
a) dispersed marketing;
b) differentiated marketing;
c) concentrated marketing.
97. Marketing research is part of:
a) an analytic function;
b) marketing functions;
c) production function.
98. Study the competition refer to: a) market research;
b) study of the consumer;
c) study of the product.
99. accounting entries - is:
a) transfer of value from one account to another;
b) the electrical wiring in the accounting
c) the quantitative transfer of property between accounting records.
100. The author of the treatise "On the accounts and records": a) Leonardo Fibonacci; (B) Luca Pacioli; c) by Piero della Francesca.

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