RFEI Total Marketing Basics 50 questions

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Uploaded: 09.09.2013
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1.Marketing - is:
a) the science of goods and services
b) human activity directed at satisfying his needs and wants through exchange
c) both definitions are correct
d) Both opredelenich wrong

2) What form does the need under the influence of the cultural environment and individual characteristics of a person´s character?
a) Request
b) needs
c) the transaction
g) customer value

3) Which of the following is NOT a need?
a) Food
b) Vehicles
c) housing
g) Clothing

etc.

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