Robert Cialdini - Psychology of influence

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Uploaded: 13.10.2009
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Robert Cialdini - Psychology of influence

The initial (commercial) version of "Psychology of influence" was intended for the general reader, and in this regard, I attempted to make it entertaining. In the version designed for training groups, I have kept the same style, but also presented obtained in the course of recent studies prove the loyalty of my previous statements, conclusions and recommendations. Although the latest version, I added a significant number of interviews, quotes and descriptions of systematic personal observations, conclusions, "Psychology of influence" based on the results of scientifically based psychological research. Teachers and students can be assured that this book is not another specimen of "pop psychology", and is a serious scientific work. The study also includes a new version that meets the requirements of modern material, the conclusions at the end of each chapter, as well as test questions that help better assimilate the information.

The material in this version of "Psychology of influence" can be used to great effect in practice, and at the same time it is scientifically documented. Besides, reading this book gives most people a real pleasure. "Psychology of influence" confirms once again - a material that often seems too dry and scientific, being presented properly, can actually be fresh, useful and easy to understand.

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Doc-file, 220 pages., Times New Roman 12


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