"Secrets of the conversion of a commercial website"
(Translated by Paul Berestnev)
Welcome Dear Internet users!
Let me ask you a question: Do you have your own website where you sell any information product?
If your answer is "Yes", then you just need to have at this book as a desktop reference for the conversion of your site.
What is the conversion of a commercial site and why you need to work on it?
Have you ever thought about why the sites that come every day thousands and thousands of visitors make a few sales per month?
Why are thousands of people, only a few visitors are potential buyers who are ready to buy a product that advertise these sites?
Because the conversion of such sites is equal to zero, or even lower.
And yet, what is a conversion?
Conversion - a measure of response to your offer, your ad text.
For example, if your site daily go 100 potential visitors, and only 2-3 people commit your planned action (for example, purchase your book or as a subscription to your newsletter), the conversion of your site equals 3.2% of the total number of visits .
Therefore, to increase the profitability of your online business better to work on the conversion of your commercial sites than on increasing their attendance.
Look at the contents of the book offers you:
Section One. The mechanics of a commercial site.
1. Load time fineness of your site should not exceed 30 seconds. In the 28K modem.
Subtlety 2. Your website should look good on a lonely monitors of any size and with any screen resolution.
Subtlety 3. Your website should be pleasing to the eye and easy to read.
Subtlety 4. Avoid FLASH-savers.
Subtlety 5. Navigation of your website should be simple, clear and comfortable.
Subtlety 6. The form must correspond to the content.
Subtlety 7. Pay attention to the "little things".
Section Two. Subtleties selling text.
Subtlety 8. Your text should focus on potential customers.
Subtlety 9. Sell the benefits of its commercial offer, not a possibility, and not the characteristics of the goods.
Subtlety 10. Your marketing test should be addressed to one person, not a group of people.
The subtlety of the consumer 11. Let all that you promised him.
Subtlety 12. Engage potential customers in the life and work of your site.
13. The subtlety to gain the trust of potential customers.
Subtlety 14. Delivers the strongest benefit your quotation in the title.
Subtlety 15. Use headings that announce additional benefits.
Subtlety 16. Fill your sales letter emotions and passion, not a scolding boredom and longing for the consumer!
17. monotony does not show his intentions ahead of time.
18. Use fineness to develop their selling texts variation formula AIDA-AIDAS.
Subtlety 19. Your sales letter should be kept within the same kopirayterskogo style.
Subtlety 20. Use at least one, but better - a few postscripts (PS).
This is only half of what you can learn from this book. In total, it contains 40 tips and tricks how to improve your website conversion.
PS With this book you will also get the right to resell it.
Resale Rights are included with the book. This is the will of the author of this book, Ivin Chia.