Secrets of the conversion of a commercial site

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Uploaded: 31.03.2010
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Secrets of the conversion of a commercial site

The concept of conversion is based on the concept of "response rate", which migrated to the network of off-line advertising industry. Conversion rate shows what percentage of visitors to your site performs the action that is required of him on your pages, be it buying your product, newsletter signup, download files, and so on.

In this book, all these points are collected together and brought into a coherent system. In other words, the author has done very hard work, gathering into one already 40 (forty!) The most important "little things" and subtleties that affect the conversion of a commercial site (not just marketing text, but all the other pages of your resources).

In this book there is "water", do not have the words and lines that could be omitted without prejudice to its content. By and large, the book is a list of very important subtleties, each with a brief commentary.


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