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Exam papers
on discipline
Option 2
(Code MS 96-2)

Task 1.

Each of the two types of business A corporation can be summarized as follows:
Business A: Business quite young, is on the stage of development of market of products based on the latest technologies. Vigorously carry out the search for new customers for its innovative products. Sales volume is growing fast enough, but tangible profits yet. Cash flow is negative, as the company invests cash in the development of this type of business.
Regardless of the behavior of their competitors in this business chooses the strategy of behavior in the market, as it has some advantages over its competitors, the relative market share is high enough, but the absolute advantage in the business does not yet have.
Business B: Consumers are gradually losing interest in the products of this business, because business products out of the market more sophisticated and innovative products business A. There is a noticeable drop in demand, reducing the number of competitors and the narrowing of the range of products. As a result, businesses are practically no critical resources to maintain it, it has a number of weaknesses that prevent him bringing considerable profit Corporation A.

Using this information
A) to determine the stage of maturity and competitive position of these industries Corporation A;
B) determine the location of each type of business model on the matrix ADL / LC;
B) perform a "natural choice" development strategy of each business in accordance with its position in the matrix;

Task 2.
You learned that the starting stage of the strategy is to analyze the strategic factors of the environment in which the company operates.
Based on the study material and also using sources of additional literature, make a list of strengths and weaknesses of the organization (company), with the activity of which you are familiar, as well as a list of specific opportunities and threats existing or emerging only in an environment of the organization.

Task 3.
Dairy plant "Health" produces dairy products. The plant's products are in demand, and the management plans to increase production in the reporting year, as well as expand the range of dairy products. As part of this program continues to grow, "School Milk", and carried out a technical improvement of production facilities.
C this year, the company introduced a new project "Tetra Fino Aseptic", according to which introduced a new packaging line. This increases the shelf-life of dairy products to 30 days.

Based on available data suggest some activities that will help improve:
A) sales policy of the enterprise;
B) communication policy.
Mark the problems that may arise in the enterprise in the development of marketing and communication policy.

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