Strategic Management (spetsglavy) - KR - Theme 2

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Uploaded: 12.07.2010
Content: 00712175836253.zip (235,59 kB)
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Description

Strategic Management (spetsglavy). Boldyrev RY Term paper on the topic "Functional strategies: marketing strategy of the company" (Theme 2)
Contents
Introduction
1. Objectives of the company
2. The range of products produced
3. Analysis of the underlying market
3.1. Manufacturers and suppliers
3.2. An analysis of the strengths and weaknesses of the company
4. Analysis of the target market of the company and its strategy selection coverage
4.1. Development of the strategy of market segmentation and selection of target segments
4.2. Product positioning in the selected segment
4.3. Selecting a strategy for reaching the target market
5. Choice of marketing strategy
5.1. Choosing a strategy using BCG matrix
5.2. Choosing a strategy using a matrix "McKinsey-General Electric"
6. Strategic Marketing Plan
Closing
References

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