Strategic management - Vikhansky OS

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Description

STRATEGIC
ADMINISTRATION
second edition, revised and enlarged

Strategic management, considered as the activities of senior management to manage the company in a competitive market environment, is an essential part of modern business life of the organization. The tutorial describes the implementation of strategic management, development and implementation of strategies in three key areas: in the field of development and behavior in the environment, in the created product, in the organization's personnel.
The textbook is designed for university students, students of business schools. It will be useful to heads of organizations.

Gardarika
MOSCOW
1998

Additional information

Contents
AUTHOR 3
SECTION I.STRATEGICHESKOE MANAGEMENT ORGANIZATION: 7
SUMMARY AND MAIN ELEMENTS 7
Specific situations FOR MEDITATION 8
CHAPTER 1. GENERAL CHARACTERISTICS OF THE STRATEGIC MANAGEMENT 12
1. The essence of strategic management 12
2. Competitive advantage 14
CHAPTER 2. TESTING ENVIRONMENT 20
1. Analysis of macro-20
2. Analysis of the immediate environment 24
3. Analysis of the internal environment 26
4. Methods of analysis of the environment 30
CHAPTER 3. FORMATION AND OBJECTIVES OF THE MISSION 34
1. The mission of the organization 36
2. The objectives of the organization 38
3. Setting goals 41
CHAPTER 4 GENERATION COMPANY STRATEGY 44
1. The essence of the strategy of the organization 44
2. Types of business development strategies 46
3. Determination of the company's strategy 52
CHAPTER 5 IMPLEMENTATION AND CONTROL STRATEGY 57
1. Objectives of the stage of implementation of the strategy 57
2. The organizational structure as an object of strategic change 59
3. Organizational culture as an object of strategic change 63
4. Strategic changes in the organization 65
5. Strategic control 69
CONCLUSIONS Title I 72
Basic terms and concepts 72
Questions for discussion and self-73
REFERENCES 74
SECTION II. Product strategy. 75
Specific situations FOR MEDITATION 76
CHAPTER 6. CONCEPT OF PRODUCT IN STRATEGIC MANAGEMENT 78
1. Definition of the product 78
2. The main components of the product 79
CHAPTER 7. PERFORMANCE OF THE PRODUCT 89
1. Product Life Cycle 89
2. The strategy for the individual phases of the product life cycle 92
3. Strategy for a new product 92
CHAPTER 8 COMPANY product strategy 94
1. Strategy Competition 94
2. Analysis of the product portfolio 102
3. Marketing strategy of the company 107
CONCLUSIONS Section II 110
Basic terms and concepts 110
REFERENCES 112
TABLE OF CONTENTS SECTION 113
SECTION III.STRATEGICHESKOE ispolzovnii human potential. 113
Specific situations FOR MEDITATION 114
CHAPTER 9. INTERACTION OF MAN AND 119
1. Approaches to the construction of human interaction and organizational environment 119
2. Methods of establishing interaction between man and the organization 121
3. Role-based approach to the establishment of human interaction and organization of 124
CHAPTER 10. ENTERING person in the organization 127
1. Education at entry into the organization 128
2. Impact of the organization on the process of entry 128
3. Development of a sense of responsibility to the organization 130
4. Completion of the process of introducing a new person into the organization 130
5. The acquisition of norms and values \u200b\u200bof the organization the new employee 130
CHAPTER 11. PERSONAL BASIS human behavior in organizational environment 131
1. Perception of the environment by man 132
2. Criterion base of human behavior 137
3. Individual human 142
CHAPTER 12. Individuals and groups 144
1. The concept of group 144
2. General description of group 146
3. The interaction of the individual and the group 150
CHAPTER 13. ADAPTATION AND CHANGE OF HUMAN BEHAVIOR 152
1. The concept of learning behavior 152
2. Conscious learning behavior in the organization 155
3. Learning and behavior modification of human behavior in organizations 156
CONCLUSION ON SECTION III 158
Basic terms and concepts 159
Questions for discussion and self-160
REFERENCES 160
INFORMATION ABOUT THE AUTHOR 161

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