Summary: "CRM: contacts and sales management"

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Uploaded: 14.06.2011
Content: 0000004.zip (15,93 kB)

Description

The study of the nature, functions and types of CRM as a system of customer relationship management, providing attracting and retaining the most profitable of them through the introduction of the principles of customer focus. Review development of CRM-systems.

TABLE OF CONTENTS

Introduction
1. Integration of the client within the enterprise
2. Why do I need to contact CRM?
3. Functions of CRM-system
4. Types of CRM
5. Client-server solutions
6. Systems of e-CRM
7. The developers of CRM-systems
Closing
Literature

Volume - 13 pages.

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