Test Marketing - MEI

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Uploaded: 27.08.2011
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Description

Problem number 1
Terms: What principles modern ideology of marketing management?
Answer student: execution of the main objectives of the company
orientation manufacturer
Minimum system device management and production company to market requirements
impact on the market using all available means to reduce demand
all of these

Problem number 2
Terms: What is the responsibility of the marketer?
Answer student: make payments to the state budget, to form and maintain market
pay salaries, build and maintain the market to make payments to the state budget
expect a business plan, facilitate sales and increase its efficiency, to pay wages
to determine how to use demand, can make a profit, build and maintain the market to facilitate sales and increase its efficiency
to determine how to use demand, can make a profit; facilitate sales and increase its efficiency

Problem number 3
Terms: What applies to components of the production, from a marketing standpoint?
Answer student quality, packaging, availability of raw materials, transportation
timely repair, outlook, problems of labor
availability of power, fuel, raw materials, packaging
prediction quality, packaging, availability of raw materials, labor problems
availability of raw materials and personnel

Problem number 4
Terms: What is a "product development"?
Learner Response: This is the output of the company with existing products to new target markets by opening new channels of distribution of goods
to provide a new or improved product on the existing market to better meet their needs
penetration in existing markets with existing products by changing the other three components of the marketing mix
offer a new product for the company in a new market, which is the most difficult task of all the above
All of the above

Problem number 5
Terms: How divided the market, in terms of marketing?
Answer student: the consumer market, the investment market, the labor market
the labor market, the consumer market
Market retail (wholesale) trade, the consumer market
investment market, commercial market
Market retail (wholesale) trade, the consumer market and the labor market

Problem number 6
Terms: Which of the options is part of the marketing?
Answer student: people, animals, goods
products, people, price, promotion, place
products, production, promotion, price
people, production, product
raw materials, finance, people

Objective number 7
Terms: What is the plan of goods?
Answer student: an overview of the product as a means of addressing the potential buyer
specific technical and economic characteristics of the product
crafted version of the idea, which expresses the need to satisfy basic
a means of meeting the specific needs of the target market
availability of raw materials, production capacity, adaptability goods, Shopping

Task number 8
Conditions: Production of the type of goods, depending on the position in the market, should be stopped?
Answer student "cash cows"
"Rising Star"
"Deadwood"
"Dogs"
"Cats"

Objective number 9
Terms: What is the right owner of the trademark?
Answer student: to distribute goods of the trademark on the market
to profit from the sale of this product
have this product and make a profit
be responsible for the quality of the goods, make profits and have item
have the goods, but not accept responsibility for its quality

Problem number 10
Conditions: What are the methods of setting the price?
Learner Response: Based on the availability of goods in stock, based on sales
on the basis of production, based on the distribution of goods
based on the location and storage of goods
based on wholesale prices, on the basis of movement of commodity weight
based on costs, on the basis of demand

Problem numbe

Additional information

Test Marketing, 50 jobs, rent MEI

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