The anti-crisis strategy of the company (for example, McDonald's)

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Uploaded: 20.12.2010
Content: 01220224924310.rar (144,77 kB)
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Description

Volume - 35 pages.

Contents

Введение……………………………………………………………………….….3
Chapter I. History of the company "McDonald's" .......................................... ....... 4
Chapter II. The content of the strategy of the company ............................................. ..10
2.1. The strategy of the company: the concept, the essence, characteristics ......... .10
2.2. The strategy of the company "McDonald's" ................................. ...... 17
Chapter III. The anti-crisis strategy of the company ....................................... .... 22
3.1. The anti-crisis strategy of the company: the concept, the essence,
Specifications ............................................................. ... ..22
3.2. The anti-crisis strategy of the company "McDonald's" .................. 26
Заключение………………………..……………………………………………...28
Глоссарий………………………………………………………………………...29
References ..................................................................... ... 32
Приложения……………………………………………………………………...34

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