The authority as a method of persuasion in advertising texts

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Uploaded: 15.03.2007
Content: k2004-02.rar (213,59 kB)

Description

Contents

Introduction 3
1 The effects and effectiveness of advertising exposure 5
2 The psychological impact of advertising 11
2.1 Types of psychological influence of advertising 11
2.2 Methods of persuasion 13
2.3 Features of the method of authority 16
2.3.1 Hero advertising - celebrity 17
2.3.2 "Authority" in the domestic advertising 17
2.3.3 The relative efficiency of the reception "authority" 18
3 Study of advertising texts 21
Conclusion 28
Bibliography 30

Additional information

Курсовая работа сдана в 2005 году

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