The business plan for the creation of the newspaper

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Uploaded: 24.05.2008
Content: 80524094350740.rar (126,2 kB)

Description

Purpose:

Increasing the circulation of the newspaper with 19,500 copies to 25,000 copies, the publication of a report information to the maximum number of potential buyers and subscribers.
Objectives:
Activate the work of the department of subscription, subscription and to conduct an extensive PR campaign to increase the fees of the journalists, to remove a huge amount of advertising on the pages of the most popular columns.
In carrying out all these improvements the publication must be 350,000 rubles, which it intends to draw from the fund of the newspaper, as well as from sponsors.

Description

Evaluation edition:

The publication issued by the Swedish Publishing House CJSC "Bonnier BusinessPress" from September 18, 1996. Received headed by the chief editor Oleg Tretyakov. Over prepress, editing and issue of the journal employs a total of 28 people, including the advertising department, editor, journalist, proofreader, stenographer, manager of marketing and distribution, subscription department and the department of printing. The publication is fully funded by JSC "Bonnier BusinessPress."
Newspaper "DP" - color daily newspaper circulation of 19,500 21-page copies. Printing is performed in St. Petersburg, typography OOO MDM Print. The newspaper can be purchased at any newsagents city and the region, in every department "Metropress", as well as by subscription. The average retail price of publications is 11 rubles, subscription costs 225 rubles a month. The editorial staff has extensive material base technology, which includes computer 83, 5 copiers, 20 printers and 4 scanners, equipment for the slide show and a private lab.
The purpose of the edition is to convey to their readers the latest and most up to date information about the world of business, economics and politics in St. Petersburg and the region.

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