The competitiveness of businesses

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Uploaded: 30.10.2007
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Chapter I. Competition, competitive, competitive advantage
Section 1. Theoretical basis of competitive relations
1.1. Competition: the nature and types. The evolution of views on competition
1.2. Competition is the driving force of the market. Elements of the mechanism of competition
1.3. Competition and enterprise
1.4. Competitive strategy based on the actions of enterprises forecasting
Section 2. The competitiveness and competitive advantages
2.1. Types competitiveness depending on the level and object analysis
2.2. Factors that affect the competitiveness of firms
2.3. The concept of competitive advantage. Model of the five forces of competition in the industry. Competitive advantage and model strategy
2.4. Sources of Competitive Advantage
2.5. Factors holding competitive advantages
Chapter II. Competitive advantages of the enterprise
Section 3. Methodology The analysis of competitive advantages of various objects
3.1. Classification and basic essence of management competitive advantage
3.2. Methods of analysis of competitive advantages (SWOT, GAP, LOTS, PIMS, "Kinsey")
3.3. Formation of competitive advantages of objects based on their exclusive value
3.4. Analysis of the competitiveness of firms ZH.- though. Lambenom
Section 4. The competitive status of the company
4.1. The concept of competitive status
4.2. Structural analysis of the economic activity of the enterprise
4.3 Method of estimating the level of the competitive status of the company
Section 5. Analysis of the activities of competitors and the forecast position of the enterprise in the industry
5.1. Technology analysis of the market by competitive diagnostics
5.2. Analysis of market competitors particles
5.3. Analysis of the causes and conditions of competitive advantage. Comparative analysis of commodity supply
5.4. Compare pricing practices and price dynamics
5.5. Analysis of the distribution network and the means to promote the sale of
5.6. Building a competitive card market and systematization of competitive advantage
Chapter III. Methodical bases of estimation of competitiveness of various objects
Section 6. The content and structure of the system to ensure the competitiveness of
6.1. The structure of the system to ensure the competitiveness of
6.2. The content of the external environment
6.3. The contents of the target-driven subsystems and subsystem software
6.4. The organization making management decisions in the competitive management subsystem
Section 7. Assessing competitiveness of products
7.1. An integrated approach to improve the quality and competitiveness of products
7.2. The concept of quality in the system of internal corporate governance,
7.3. The general scheme of assessment of competitiveness
7.4. Selecting the range of parameters that are used in assessing the competitiveness of
7.5. Select a base of comparison for evaluating the competitiveness of
7.6. Methods of estimating the competitiveness of goods
Section 8. Assessment of competitiveness of personnel, organization, industry, state
8.1. Features personnel evaluation competitiveness
8.2. System analysis in the method of estimation competitiveness of the organization
8.3. Common approaches to the estimation of the competitiveness of the sector, region, state
Section 9. Evaluation of the competitiveness of the brand
Chapter IV. A strategic approach to the management of enterprise competitiveness
Section 10. Competitive strategy in the large standard production
Section 11. Competitive advantages of specialization
Section 12. Competitive strategies in radical innovation
Section 13. Competitive strategy in small business
Section 14. Formation of competitive strategy in the global market
Chapter V. Using the results of the competitive analysis in the development of marketing strategy
Section 15. Development of marketing stra

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Ukrainian language
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Kyiv-2006
382s.
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