The competitiveness of the company and its product

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Uploaded: 10.06.2009
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The original term paper on the topic: "The competitiveness of the company and its product." Subject: Economy and business. Volume - 39 pages.

The work consists of a title page, contents, introduction, 2 chapters, conclusion, list of references.

Additional information

TABLE OF CONTENTS

INTRODUCTION ..................................................................... .3

CHAPTER 1: competitiveness of enterprises and its products ............................................................ .5

1.1 The concept and essence of competitiveness ..................... ..5
1.2 Determinants of competitiveness ............... ... 7
1.3 Levels of competitiveness of enterprises .................. ... 15

CHAPTER 2 ASSESSMENT OF COMPETITIVENESS company and its products (services) .................. .22

2.1. Methods for assessing the competitiveness of goods and services ...... .22
2.2. General characteristics of the company "Pyrite" ........................... ... 25
2.3. Analysis of the competitiveness of the company and its products (services) ........................................................................... 26

CONCLUSION ............................................................... .38

REFERENCES .................. ... 40

INTRODUCTION

Competitiveness - a multi-dimensional economic category, which can be considered at several levels. This competitive products, companies, industries and countries. Between all of these levels, there is a close relationship: for the country's competitiveness and industrial competitiveness ultimately depends on the ability of individual companies to produce competitive products.

Currently, almost every country in the world dominated by market relations. Enterprises that produce homogeneous products, is now a huge amount.

...

The main purpose of the course work is a comprehensive analysis and assessment of the competitiveness of the company and its products.

On the basis of the main objective of the course work, the following tasks:

1) Identify the components of the competitiveness of the company and its products;
2) to consider methods of research and production enterprise competitiveness;
3) Analyze the competitiveness of the company and its products;
4) Identify ways to improve the competitiveness of the company and its products.

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