The image on the example of the leading broadcaster Alp

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Uploaded: 31.10.2012
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Description

Course work in discipline "Public Relations"
on "The image of the example of the leading broadcaster Alpha Channel."
1399194

Additional information

Table of contents
Introduction 3
1 Theoretical basis of the concept of the image of presenter 5
1.1 The concept of "image" 5
1.2 Structure of individual image 9
1.3 The image of the TV presenter ............................................................... ..15
2 Study the image of presenter "alpha channel" Elvira Overchenko 20
2.1 Methods and procedures of the study 20
2.2 Analysis and interpretation of the results 25Conclusion 33
List of sources used 35
Appendix A: About 37
Appendix B. The text of the questionnaire T.Liri 39
Appendix B. Questionnaire Form "image of women" by the method
I.S.Kletsinoy 42



Introduction

Invented in the early XX century, television has become the most important means of information and one of the leisure activities.Screen information affects both vision and hearing, synthesizing in practically all modes of communication accumulated by mankind. An important feature of television - personal, confidential, intimate nature of television communication. Technological capabilities Television create conditionsthe viewer to form three distinct condition of dialogue: "presence effect", "dialogic effect" and "effect of confidence."
Because of these effects, television acts as a powerful communication factors affecting the psychology of people of all ages, shapes their worldview.It determines the character of their public opinion, affects the state of their civil-being. For many people, because of television information, fold evaluation of the highest state and regional structures, the opinion of the leaders of political parties,formed their attitude to specific life events and social facts.
The effectiveness of television to communicate with a mass audience determined by the personal image of presenters. In the early days of broadcasting, when television was just starting to cook their own professional artists, the question arose,who has the right to address the audience on his own behalf, because the audience consciously or unconsciously identify and personify perceived on television information from the person who sends it.
The relevance of this topic is that on TV enough to be a wonderful professional, creative individuality.To be guaranteed an attractive image of the presenter, this is not enough. You must be able to create with the help of various technical means and the director´s entourage appeal, which is organically built into the concrete stage situations. That is one of the main features of creating an image of the TV presenter.The purpose of the course work is to study the image of the presenter (for example, Elvira Overchenko).
The object of study: the image of the TV presenter.
Subject: features the image of presenter Elvira Overchenko men and women.
Hypothesis: There are differences in the perception of the image E.Overchenko men and women.
The object and purpose of the following tasks:1) review the concept and structure of the image;
2) to consider the components of the image of the TV presenter;
3) to explore the image of presenter "Alpha channel" Elvira Overchenko.
The methodological basis for the study: Theory E.B.Perelyginoy about the concept of image that it is understood as a symbolic image of the subject generated in the process of subject-subject interaction.Methods: theoretical analysis of literature, empirical methods, the survey interviews, questionnaires.
Base research. The sample included 60 people, randomly selected, of which 30 people interviewed when visiting the shopping center "Mega" and 30 people - employees of OJSC "Rostelecom".
The structure of the course work consists of an introduction, two chapters,conclusion, list of references and applications.

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