The role of corporate culture

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The role of corporate culture in achieving the strategic objectives of the company

Diploma review.

CHAPTER 1. SUMMARY OF THE CORPORATE CULTURE AND ITS IMPACT ON achieving strategic goals of the company
1.1 The essence of corporate culture
1.2 Structure and levels of corporate culture
1.3 The formation, function of corporate culture and its role in achieving strategic goals
2.1 Brief description of the company
2.2 Analysis of the company and the identification of major problems. Assessing the role of corporate culture
2.3 Analysis of corporate culture
CHAPTER 3. improving the corporate culture of "***"
3.1 Disadvantages of corporate culture
3.2 Ways of improving corporate culture
Appendix 1. The organizational structure of the enterprise
Appendix 2: Balance sheet of "***" for 2010
Appendix 3. Profit and loss statement of «***» 2010
Appendix 4. Vertical and horizontal analysis of the balance
Appendix 5. The structure of the questionnaire diagnostic indicators of corporate culture
Appendix 6. The Code of corporate culture of "***"

The effectiveness of the company is determined by the following factors: technical and organizational level of production, qualified personnel, the level of motivation and remuneration, the presence of a development strategy. These mechanisms are usually regulated in a variety of regulatory documents (technical data sheets, plans, programs, tariff system and others.). At the same time a team of any corporation there is such a sphere of relations, which is not amenable to formal regulation. These relations are developing for a number of years under the influence of the unwritten rules of historical experience, the mentality of people, local customs and traditions, cultural values \u200b\u200band tastes.

Additional information

The management company called relations are manifested in the informal division of labor, the availability of informal leaders of established habits and traditions, as well as a special microclimate in the team. All of the mentioned spheres combined the concept of "corporate (or organizational) culture."

Corporate (organizational) culture is based on the a-ety's values \u200b\u200bshared by members of the company. These values \u200b\u200bare in different corporations, may be different, including, depending on whose interests lie at the heart of the company: the company as a whole or its individual members. From the above values \u200b\u200bare derived leadership styles, behavior, communication, business.

The high level of corporate culture is an important strategic factor in mobilizing all the structural units of the corporation and its individual employees to achieve their goals within the framework of the declared mission of the company.

Corporate culture influences the organization's way of thinking and analysis, affecting, therefore, the process of formation and achieve strategic objectives.
Corporate culture, together with a clearly organized management functions (planning, organization, motivation, control) allows the company to achieve the strategic objectives set by the management.

The role of corporate culture in the achievement of the strategic objectives of the company and explained the relevance of the thesis.

Therefore, the corporate culture is necessary to study, monitor its formation, improve and adjust its changes. It must become an integral part of the entire company, be adequate to modern requirements dictated by economic and technological development, the specifics of the Russian legislation and mentality, as well as the specifics of a particular company and to contribute to the achievement of objectives, and, consequently, the efficiency of the company.

Year: 2011
Volume: 98 p.


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