The role of public relations in the activities of EAC

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Uploaded: 29.11.2012
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Description

Course work in discipline "Public Relations"
on "The Role of Public Relations in the activities of EAC."
1417082

Additional information

Table of contents
Introduction 3
1 Theoretical Foundations of PR-activities 5
1.1 The concept, functions and objectives of PR 5
1.2 Ethical regulation of PR-activity 17
2 Study of effective PR- activities EAC Blagoveshchensk 21
2.1 Characteristics of OCC Blagoveshchensk 21
2.2 Organization of the study and analysis of the effective activity of PR in 23 OCC
Conclusion 28
List of sources used 30
Appendix A. About



Introduction

Goodwill socio - cultural center largely depend on the interaction with public opinion, which is the domain of PR (public relations, or PR).It is widely used in the west of PR-technologies have given a powerful impetus to the development of the most rare and previously unprofitable areas of the economy - especially the educational, cultural and leisure facilities. However, despite this, there is the commercialization of culture, and a great contribution in this is just in the development of PR-business in this area.This is a difficult task - to create the image, the reputation of the institution, leaving in the first place its cultural and educational functions, as Public relations - is, first of all, profitable business. At the same time, it needs a modern social and cultural institutions in order to stay afloat,function corresponding to modern requirements, the needs of society.
Using the opinions of different authors give insight into the interaction of technology and social and cultural activities with technology PR. Authors of almost all textbooks agree: the sphere of culture in a very difficult financial situation,PR aimed primarily at a profit. However, the solution to the problem of interaction between these two spheres is necessary and can favorably affect the foundation of the spiritual life of the people - culture.
The relevance of this topic is that the PR-activities have a significant impact on the image of the organization.The purpose of the course work is to determine the effectiveness of PR activity in the social and cultural center.
The object of study: public relations in the organization.
Subject: The role of public relations in the activities of EAC.
Hypothesis: there is a relationship between the image of the socio-cultural center and performance PR-activities.
The object and purpose of the study identified the following problems:
- To consider the theoretical basis of the effectiveness of PR in the social and cultural center;
- Evaluate the effectiveness of PR-activity EAC;
- To develop a PR-project for increasing the effective PR - activities in the social and cultural center of the example EAC Blagoveshchensk.The methodological basis for the study: the scientific work of authors like S.A.Varakuga, D.A.Vylezhanin, M.V.Gundarin, A.S.Ilin, E.V.Kondratev, M.S.Klochkova, L.A.Mishina , O.V.Papkova, I.M.Sinyaeva, Yu.A.Starikova, S.S.Frolov, AN Chumikov.
Methods: theoretical analysis of the literature on the issue of research; questionnaires;Quantitative and qualitative analysis of the results of the study.
Sample size: The study involved 60 people, randomly selected, of which 30 people when visiting EAC Blagoveshchensk and 30 people interviewed on the streets of Blagoveshchensk.
Database research: Socio - Cultural Center of Blagoveshchensk.The structure of the course work consists of an introduction, two chapters, conclusion, list of references and applications.

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