The use of PR technologies in promoting the image

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Uploaded: 06.07.2017
Content: Использование пиар технологий в продвижении имиджа на примере индивидуального предприятия ИП Ан А.Е. (130,27 kB)

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Description

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Soderzhaniye
Vvedeniye
Glava 1. Sotsial´no-oriyentirovannyy imidzh
1.1. Struktura imidzha organizatsii
1.2. Model´ sozdaniya imidzha dlya organizatsii A.N.Chumikova
Glava 2. PR-tekhnologii formirovaniya sotsial´no-oriyentirovannogo imidzha v IP «An A.Ye.»
2.1. PR-kompaniya: sushchnost´, opredeleniye, tipologiya
2.2 Obshchiye polozheniya razrabotki PR-kampanii
2.3. Znacheniye PR-tekhnologiy dlya formirovaniya imidzha kompanii
Glava 3. Primeneniye PR-tekhnologiy dlya formirovaniya sotsial´no-oriyentirovannogo imidzha IP «An A.Ye.»
3.1.Vyrabotka modeli PR-kampanii dlya IP «An A.Ye.»
3.2.Rekomendatsii dlya boleye effektivnogo ispol´zovaniya PR-tekhnologiy v razvitii sotsial´noy oriyentirovannosti imidzha IP «An A.Ye.»
3.3.PR-kompaniya «Dary morya» dlya IP «An A.Ye.»
Zaklyucheniye
Bibliograficheskiy spisok
Prilozheniya
Content
Introduction
Chapter 1. Socially-oriented image
1.1. Structure of the organization´s image
1.2. Model of creating an image for the organization of AN Chumikov
Chapter 2. PR-technologies for the formation of a socially-oriented image in the IP "An AE"
2.1. PR-company: essence, definition, typology
2.2 General provisions for the development of a PR campaign
2.3. The importance of PR technologies for the formation of the company´s image
Chapter 3. Application of PR-technologies for the formation of a socially-oriented image of IP "An AE"
3.1.The development of a model of PR-campaign for IP "An AE"
3.2.Recommendations for more effective use of PR technologies in the development of social orientation of the image of IP "An AE"
3.3.PR-company "Gifts of the Sea" for IP "An AE"
Conclusion
Bibliographic list
Apps

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