thesis developing a business plan to create REAL ESTATE AGENCIES

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Uploaded: 18.04.2006
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Description

Protection work in February 2006, well
the volume of 72 pages, is also attached handouts to 9 pages, all in WORD format
TABLE OF CONTENTS
INTRODUCTION 5
CHAPTER 1 BUSINESS PLANNING AS A FORM OF CONTROL business enterprise 7
1.1. The basic principles of business planning 7
1.2. The purpose and objectives of the business plan of the company 10
1.3. The structure of a typical business plan 14
1.4. Characteristics of the system of indicators of business plan 18
CHAPTER 2. ANALYSIS OF HOUSING MARKET how certain potential markets Real estate agency "XXXXXX" 22
2.1. Factors influencing the formation of prices in the housing market by categories of quality housing 22
2.2. Analysis of the housing market in Moscow in 2004 and 2005. 24
CHAPTER 3: DEVELOPMENT OF BUSINESS PLAN OF THE REAL ESTATE AGENCIES 35
3.1. Project Summary 35
3.2. Determination of the target market 36
3.3. Agency Marketing Plan 39
3.4. Analysis of the competitiveness of the enterprise 47
3.5. Organizational plan 51
3.6. Requirements Planning costs 52
3.7. Financial Plan 54
3.8. Cost-effectiveness analysis of the project 55
3.9. Analysis of the economic risks 56
CONCLUSION 61
REFERENCES 65
ANNEX (1-6) 66



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