TABLE OF CONTENTS
Chapter 1. FUNDAMENTALS OF BUSINESS PLANNING
1.1. The objectives and characteristics of the business plan
1.2. Finansosy plan as part of a business plan
1.3. Stages of development of the financial strategy of the enterprise
1.4. Marketing Strategy
Chapter 2. Organizational-economic characteristics of the base of LLC "RUBIN-PLUS"
2.1. Brief description of production and economic activity
2.2. Analysis of retail turnover of "Ruby-plus
2.3.Faktorny analysis of total retail turnover
2.4. Conclusions and proposals for the development of retail trade turnover and increase its volume
CHAPTER 3 BUSINESS PLAN COMPANY LLC "RUBIN-Plus» 2003
. Feature Store
3.2. Description of goods and services
3.3. Evaluation of market and the level of competition
3.4. Marketing Strategy
3.5. Planned sales
3.6. Organizational plan
3.7. Financial plan
Business plan - an important condition for the start of the business organization and its functioning. Ideally, every company must have developed a set of goals and objectives, consider the strategy to translate the objectives into action. In marketing, it is assumed that the presence of a business plan is a tool for increasing the profitability of the enterprise and protect against undue risks.
On the question of whether entrepreneurs agree that writing a business plan is one of the tools to increase profitability of the enterprise, responses were received, which reflects the lack of consensus on the role of the business plan in addressing the profitability of the enterprise. Meanwhile nemenee 44% of entrepreneurs recognize the role of the business plan for the commercial enterprise. 22% of managers have unformed position to the end of the possibilities of a business plan. It draws attention to the fact that 21% of entrepreneurs in general difficult to evaluate the role and importance of the business plan into a profitable enterprise. This indicates that this group has not developed an idea of \u200b\u200bthe importance and opportunities of business planning.
71.6% of respondents answered that they have no written form of the business plan.
28.4% have a business plan.