In the late forties Dick and Mac McDonald were looking for ways to improve their small restaurant for motorists in San Bernardino, California. Instead of trying to change just a little business, which already allow them to earn a decent amount - $ 200 000 per year, they invented a completely new concept based on fast service, low prices and high volume.
... "McDonald's" is, in schools, on ships, in hospitals.
... In 1970, Americans spent on this meal $ 6 billion a year in 2001 -
more than 110 billion. This is more than a college education, computers, cars.
More than books, movies, magazines, newspapers, videos and music - together.
... Every day, yesterday and today, a quarter of American adults dine in fast food.
From fast food can not escape, regardless of whether you eat there twice a day,
Avoid this at all or never bit of hamburger, as many in Russia.
... "MD" today is responsible for 90% of new jobs a year. Every year,
It employs one million people. But the largest employer - the lowest salary.
Worse Only immigrants in the fields.
... The average American eats three hamburgers and four servings of potatoes each week.
... One in eight US workers had worked in the "McDonalds".
... "MD" consume pork, beef and potatoes more than any in the US, chicken -
slightly smaller than fast food "Kentucky Chicken frayed."
... On advertising "MD" spends most brands in the world.
... Especially for the "McDonald's" breed chickens bred with huge breasts, "Mr.
MD. "From the white breast meat is a popular dish on the menu," Chicken McNuggets. "
It changed the entire industry chicken production. Chicken began to sell not entirely,
20 years ago, and cut into pieces.
... Golden arches "of McDonald's," according to psychologist Louis Cheskin - Freudian
symbol. It is "a huge pair of breasts" Mother McDonald ...
... 96% of American preschool children will recognize the clown Ronald McDonald. A higher percentage of recognition only Santa Claus.
.................................. Etc. etc.