Up & Down. Advertising. Life after death

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Uploaded: 24.03.2010
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What will happen to traditional advertising in the 21st century, in an environment where change and consumers (who are becoming less trusting), and of media (which are becoming less dependent on advertising, "infusions")? Rethinking the concept of advertising, the author proposes to think about what its function in the changed conditions, and offers a new formula for efficiency, "the relevance, utility, entertainment."

The book will be useful to anyone who works in marketing, advertising, branding and PR.

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Joseph Jaffe, 2007, pdf-format.


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