Управленческие решения (Практическое задание)

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Uploaded: 12.12.2010
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Description

Moscow Institute of Management and Law
Task number 1

The company produces electric cookers 400 per month, and sells them at the price of 2500 rubles. Variable costs 1500 rubles. the product, fixed costs

The indicator on the unit pro-induction, rub. The unit shares%
Price realization 2500 100 1
Variable costs in 1500 60 0.6
Gross margin 1,000 40 0.4

1. Head of Marketing said that the increase in spending on advertising for 10 000 rubles. a month can give the increase monthly revenue by 30 000 rubles. Should you decide to increase your advertising budget?
2. Deputy General Director for Production proposes to use cheaper materials, which will save on variable costs 250 rubles. for each unit of output. However, according to Head of Sales, it can lead to loss of quality and a drop in sales volume of up to 350 pieces per month. Should a cheaper materials?
3. The Head of Marketing Department proposes to reduce the selling price of 200 rubles. and at the same time bring the cost of advertising up to 150 000 rubles. per month. In this case, he predicts an increase in sales by 50%. Is it possible to approve this decision?
4. Head of Sales Department proposes to change the form of payment of their employees: cancel salaries (total monthly remuneration fund of 60 000 rubles.) And establish a commission of 150 rubles. each plate sold. He is confident that sales will grow by 15%. Should you agree with the proposed solution?
Imagine yourself in the role of CEO and give reasoned answers to the questions.

Task number 2

The company sews shirts and trousers. During the forecast period it can be worked out in 2000 man-hours. In this one man-hour can be stapled or one shirt, or three pairs of trousers.
Indicator Shirt Trousers
The selling price, rubles. 150 200
Variable costs for meals. products, rub. 60160
Gross margin in the units. products, rub. 90 40
The gross margin in the units. Product 0.6 0.2

Which of goods (shirt or pants), preference should be given when deciding on the formation of the production program of the enterprise?

Task number 3

Industrial electric equipment, solves the problem: to produce component parts, the need for which is 25 000 pieces, on their own, using the free equipment, or buy them on the side of the price 37 rubles. Unit? If the decision on the organization of self-production of components, the unit cost will be 50 rubles.
Materials 400000
Direct wages 200,000
Variable overhead 150000
Fixed costs 500,000
Total production cost 1250000
The production cost of the product 50
Acquiring the necessary details on the side, the company can avoid the variable costs in the amount of 750,000 rubles. and reduce fixed costs by 100 000 rubles.
To analyze the situation and choose the most favorable option for the enterprise solutions.
Option A self-manufactured parts.
Option B: To acquire details on the side and do not use the released equipment.
Option B. Acquire details on the side and use the released equipment for the production of other products that can bring profit in the amount of 180,000 rubles.

Task number 4

In 2006, the sales agency "Aerotour" amounted to 2.7 bln. Rubles., Net profit of 21 million. Rubles. The agency, which is located in St. Petersburg and organizes tourist trips to southern Europe and North Africa are 6 people. In 2007, the agency deliberately double sales and 10 times to increase profits through the creation of partnerships and long-term contracts with travel agencies Prien coun- tries and the opening of its offices in Novgorod and Pskov, as well as offer new service trips to Russia ( visit to St. Petersburg, Novgorod, fishing, hunting) for residents of southern Europe and North Africa.
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