Verbal means of influencing the consumer - the argument and manipulation

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Uploaded: 14.03.2007
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Introduction 3
1 Advertising as an object of study 5
1.1 Advertising and its species 5
1.2 Background of the psychological impact on people 17
2 Interventions in the advertising text 29
2.1 General characteristics of the methods of influence on consumer advertising 29
2.2 Methods of impact on the consumer, based on the argument 30
2.3 Methods of manipulating the minds of consumers 31
3 Analysis of advertising texts 40
Conclusion 55
References 59

Additional information

Research paper commissioned in 2006


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