What are the factors that macro from the category of demographic, economic, natural, technological, social, cultural, political and international manufacturer must take into account:
1. fitness equipment;
2. collectible dolls;
4. bakery products;
In each group of factors the most important point 5-7. Rank the importance of macro factors for each of these manufacturers, compare the results. Explain why each of the enterprise ranking results may be different.
Explain the fundamental difference in the relationship between the buyer and seller in a "seller's market" and the "buyer's market", based on supply and demand. Which type of market are the following products:
1) the vehicle;
5) newspapers and magazines?
Give examples of different firms' branding: brand identity, brand family of products, the entire range of the brand, a brand new product.
Based on the classification of consumer goods, consider methods that contribute to promotion:
1) chocolates "Korkunov";
2) filters for the purification of drinking water "barrier";
3) hand cream "Velvet Hands";
4) frozen fruits and vegetables, "Four Seasons."