What are the factors that macro from the category of demographic

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Uploaded: 27.01.2014
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Task №1.
What are the factors that macro from the category of demographic, economic, natural, technological, social, cultural, political and international manufacturer must take into account:
1. fitness equipment;
2. collectible dolls;
3 TVs;
4. bakery products;
5 matches.
In each group of factors the most important point 5-7. Rank the importance of macro factors for each of these manufacturers, compare the results. Explain why each of the enterprise ranking results may be different.

Task №2.
Explain the fundamental difference in the relationship between the buyer and seller in a "seller's market" and the "buyer's market", based on supply and demand. Which type of market are the following products:
1) the vehicle;
2) furniture;
3) juices;
4) computer
5) newspapers and magazines?

Task №3.
Give examples of different firms' branding: brand identity, brand family of products, the entire range of the brand, a brand new product.
Based on the classification of consumer goods, consider methods that contribute to promotion:
1) chocolates "Korkunov";
2) filters for the purification of drinking water "barrier";
3) hand cream "Velvet Hands";
4) frozen fruits and vegetables, "Four Seasons."

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